Amor-ay-not Am-ohr!-Talking Ice cream

April 10, 2009 at 7:45 am · Filed under Advertisements, Social, Trends, Tv Influences and tagged: Ads, advertisment, Amore Icecream, jingles, olpers milk, omore, omore icecream, pakistan, Pakistani, television, tv

'We all scream for Ice Cream'

With its upbeat, overly colorful (almost psychedelic) ads–‘Amore’ ice cream  attacks not only the eyes but the ears!

I have an issue with the way the brand, Amore, is being pronounced.

As it is spelled A-m-o-r-e–why on earth is it being repeatedly pronounced as Ahm-ohr?!

The proper pronunciation, as this word belongs to the Romance language family–such as  Italian and French– is Ahm-ohr-ay.

I wish the ad firm had done their homework!

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Oh and another thing–have you paid attention to how jingle,with corresponding words flashing on screen, talks about a pigeon-kabooter and then some flying? 

What does flying have to do with a new brand of ice cream? or any ice cream , for that matter?

Is there something ‘in’ the icecream that makes one want to fly?  😛

I wonder! 

Note to the lovely people at Amore Icecream: the last bit is a joke–do take it that way 🙂

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